CURRY UP NOW
indian street food truck + four bay area brick and mortar restaurants as well as from their flagship food trucks.
BRANDED TO GO ITEMS
CHALLENGE: Create a series of branded to-go items and labels. Forge brand recognition among it's catering and delivery customers.
APPROACH: Use illustration to maintain the handcrafted, funky nature of the brand while also helping diners clearly identify what tasty surprises lie inside their to-go bags and catering trays.
Art Direction / Design
To go Cups
Art Direction / Design
To Go Bags
Art Direction / Design