SEPHORA COLLECTION

Each season, Sephora Collection launches a 360 campaign that spans all in-store and online assets. From the the biggest printed store displays to the smallest web banners, our creative team is tasked with concepting and executing all the imagery and designs needed to refresh every corner that Sephora Collection touches. Of course while we always shoot for the moon, we are on a budget. This means we are required to think strategically about how every asset will flex across the sometimes wildly different shapes and sizes of our placements. We work closely with our Editorial, Marketing, and Merchandising partners to deliver engaging, on-trend creative on time and on budget.

Below is a taste of the SC assets that I played a primary role in developing and executing over the years.

SPRING 2022

Highlights

Big by definition mascara campaign

SUMMER 2021

Highlights

In-Store Update

Below is a small collection of in-store displays where our final creative assets live.

In-Store Creative Assets

For a closer look, this is a collection of final in-store creative assets with messaging. Our challenge is creating a design language that feels consistent across all store types and placement size requirements.

Digital Seasonal Campaign

Digital campaigns are an opportunity to expand upon an in-store update. For this season, our campaign revolved around all things brows. Assets for digital campaigns encompass everything from social posts, banner ads, email pushes, and imagery to build out product pages on sephora.com.